Setting Process Goals Rather Than Outcome Goals With Clients
Setting process goals rather than outcome goals with your clients will lead you to get better results with your clients. If you’re a newer coach in the health and fitness space, you’ve probably heard clients say things like, “I want to lose 20 pounds” or “I want to...
Coaching Career Development Timeline
Coaching career development can be tricky. When you decide to become a health and fitness coach, you’re not just stepping into a job, you’re entering a profession that has the power to transform lives. This may seem trite or hyperbolic, but it is the reality. Coaching...
Understanding Food Selection
While we can get into the intricacies of nutritional biochemistry to try and really optimise our diet quality, this generally isn’t necessary. Instead, we can use good food selection practices to ensure our diet quality is high. But to do that, you have to...
Helping Vegans Eat Enough Protein Case Study
A frequent challenge many nutrition coaches face is helping vegans eat enough protein. While plant-based diets are packed with health benefits, they often require a more deliberate approach to achieve the right balance of macronutrients, especially protein. This case...
Understanding The Nutrition All Or Nothing Mindset
If you’ve ever embarked on a new nutrition plan or diet, chances are you’ve felt the lure of the nutrition all or nothing mindset. You start out strong, ready to overhaul your eating habits entirely. You might be thinking, “I’m cutting out sugar...
What Can Stoicism Teach Us About Nutrition?
What can stoicism teach us about nutrition? When you think about nutrition, the connection to an ancient philosophy like Stoicism might not be immediately obvious. Yet, the principles of Stoicism do actually offer us some rather profound lessons that can transform the...
How to Market Your Personal Training Services Effectively in 2025
I’ve seen the fitness industry evolve dramatically over the years. Marketing strategies that worked a decade ago are now obsolete, and staying ahead of the curve requires constant adaptation. If you’re a newer coach or even a veteran looking to sharpen your skills,...
Habit Formation vs. Habit Disruption
Habit formation vs habit disruption; which should you focus on? When you’re coaching clients to make lasting changes in their health, fitness, and overall lifestyle, one of the biggest challenges is addressing their habits. Habits, both good and bad, have a profound...