Procrustes’ Bed And Your Coaching Approach

Procrustes’ Bed And Your Coaching Approach

Have you ever heard the story of Procrustes’ Bed?  Procrustes was a rogue blacksmith and bandit who lived along a well-traveled road near Athens. He had a peculiar way of “hospitality.” Whenever travellers passed by, he would invite them to rest in his home and...
Creating If-Then Plans For Your Clients

Creating If-Then Plans For Your Clients

One of the most powerful tools I’ve added to my coaching toolkit over the years isn’t a new app, a meal plan, or even a specific training protocol, it’s something deceptively simple: If-Then Plans. You’ve probably seen this happen with your clients (or even yourself),...
Overcoming Paralysis By Analysis In Coaching

Overcoming Paralysis By Analysis In Coaching

Paralysis by analysis is probably one of the things that holds the most coaches back from ever actually achieving their goals. If you’re reading this, there’s a good chance you’ve found yourself staring at your laptop at midnight, tweaking a program you already...
Helping Clients Break From Hyperfocus On The Scales

Helping Clients Break From Hyperfocus On The Scales

Helping a client to break from a hyperfocus on the scales can be quite difficult, and if you are a coach, you will likely have to do a lot of this. Let me paint a picture for you. A new client signs up, motivated, committed, maybe even a little desperate for change....
Breaking the Dirty Bulk Cycle: A Case Study

Breaking the Dirty Bulk Cycle: A Case Study

Over the years, I’ve worked with a lot of clients who have followed the classic “dirty bulk” approach (eating anything and everything to gain size as quickly as possible) and who generally aren’t happy with the results. While this can lead to some muscle gain,...