How Identity Shapes Behaviour

How Identity Shapes Behaviour

One of the things you generally figure out after coaching for a while is that identity shapes behaviour. You’ve probably had clients who nail their workouts and stick to their nutrition plans for a while, only to fall back into old habits. You might even hear them...
10 Common Mistakes Coaches Make and How to Avoid Them

10 Common Mistakes Coaches Make and How to Avoid Them

I want to share the 10 of the most common mistakes coaches make and how to avoid them. Because, when I first started coaching almost 15 years ago, I thought I had it all figured out. I was enthusiastic, freshly certified, and ready to change lives. But it wasn’t long...
The Best Client Retention Strategies for Coaching Success

The Best Client Retention Strategies for Coaching Success

As a health and fitness coach, whether you’re just starting out or you’ve been in the game for years, you quickly realize that keeping clients long-term is just as important as attracting new ones. Retention is the foundation of a sustainable and successful coaching...
Build Lasting Healthy Habits in Clients With Habit Stacking

Build Lasting Healthy Habits in Clients With Habit Stacking

As a coach, you likely have figured out that one of the biggest hurdles clients face isn’t just hitting their workouts or following a diet, it’s consistency. They start strong, full of enthusiasm, only to fizzle out after a few weeks. That’s where habit stacking comes...