Coaches Corner

Become the best coach you can be.

Get better results with your clients.

While we have a lot of free content on all things health and fitness, I know that very often as a coach (whether you are a personal trainer or a nutrition coach), you have specific questions and issues that aren’t covered by the general health and fitness stuff. So the aim of this page is to create a place where coaches can come and get their specific questions answered. Unfortunately, there aren’t that many places where coaches can get access to the information they need, and this generally leads to very enthusiastic and intelligent people leaving the industry. 

So our goal is to make this a place where you can learn, and become the best coach you can be. 

If you want to dig deeper into this stuff, we do also offer a variety of courses too. 

Coaching Knowledge Base

The goal of this section is to help you rapidly increase your experience as a coach, and to get access to the knowledge you need to succeed. The information you will find here is the same kind of information we teach on our courses and have honed in our own coaching practice.  

Coaching Skill Development

Business and Career Development

Case Studies

Coaching is a challenging business. But one thing that can really accelerate your abilities is seeing examples of successful interventions. It quickly allows you to become a much better problems solver, and to help more people achieve their goals. So the goal of this section is to provide you with a variety of case studies that will show you what works and what doesn’t.

Latest Posts On Coaching

Helping Your Clients Deal with Quixotic Ideals

Helping Your Clients Deal with Quixotic Ideals

Now, you may be thinking, what the hell are quixotic ideals? But if you’ve been coaching for a while, you’ve almost certainly experienced them. You have probably seen the client who arrives armed with the “perfect” plan. They’ve got a six-day training split they found...

Helping Clients Deal with the Shame Spiral

Helping Clients Deal with the Shame Spiral

You have almost certainly experienced the shame spiral with your clients before. Every coach has experienced some version of the following events. Your client skips a workout, eats something “off-plan,” or disappears for a week. When they finally resurface, they’re...

How To Develop Your Knowledge as a Coach

How To Develop Your Knowledge as a Coach

Do you know how to develop your knowledge as a coach? When I first started coaching, I thought the job was about sets, reps, and meal plans. If I could write a solid program and hand someone a decent nutrition plan, I assumed results would follow. And, you know what,...

Navigating Goal-Value Incongruency in Coaching

Navigating Goal-Value Incongruency in Coaching

When coaching clients, you are almost always going to have to deal with some degree of goal-value incongruency. I would go so far as to say that clients rarely lack ambition. In fact, most arrive with extreme goals. Getting absolutely shredded, training like an elite...

Procrustes’ Bed And Your Coaching Approach

Procrustes’ Bed And Your Coaching Approach

Have you ever heard the story of Procrustes’ Bed?  Procrustes was a rogue blacksmith and bandit who lived along a well-traveled road near Athens. He had a peculiar way of “hospitality.” Whenever travellers passed by, he would invite them to rest in his home and...

Creating If-Then Plans For Your Clients

Creating If-Then Plans For Your Clients

One of the most powerful tools I’ve added to my coaching toolkit over the years isn’t a new app, a meal plan, or even a specific training protocol, it’s something deceptively simple: If-Then Plans. You’ve probably seen this happen with your clients (or even yourself),...

Overcoming Paralysis By Analysis In Coaching

Overcoming Paralysis By Analysis In Coaching

Paralysis by analysis is probably one of the things that holds the most coaches back from ever actually achieving their goals. If you’re reading this, there’s a good chance you’ve found yourself staring at your laptop at midnight, tweaking a program you already...

Changing The Aggressive Fat Loss Mindset Case Study

Changing The Aggressive Fat Loss Mindset Case Study

Changing the aggressive fat loss mindset with clients can be quite difficult. As a coach with years of experience in both general population and physique-focused clients, I’ve noticed a recurring mindset that very often derails progress. The aggressive fat loss...

Helping Clients Break From Hyperfocus On The Scales

Helping Clients Break From Hyperfocus On The Scales

Helping a client to break from a hyperfocus on the scales can be quite difficult, and if you are a coach, you will likely have to do a lot of this. Let me paint a picture for you. A new client signs up, motivated, committed, maybe even a little desperate for change....

Breaking the Dirty Bulk Cycle: A Case Study

Breaking the Dirty Bulk Cycle: A Case Study

Over the years, I’ve worked with a lot of clients who have followed the classic “dirty bulk” approach (eating anything and everything to gain size as quickly as possible) and who generally aren't happy with the results. While this can lead to some muscle gain, it...