Understanding the psychology of motivation is incredibly important for coaching. What if I told you that the most motivated client in your roster is the one most likely to quit? You would probably think I was crazy. Most of us in the health and fitness industry spend...

The Fogg Behaviour Model taught me that I was teaching behaviour change completely backwards. If you're relying on motivation to carry your clients through, you're likely making the same mistake I was making. We've been trained to think that if we can just inspire...

Using scaffolding with your clients will lead to much better results. It is one of those things that once you learn about it, and have it formalised in your mind, it really does change the way you coach. Let me tell you about a pattern I see constantly with new...

Guiding a client to intuitive eating is very tricky. Most of your clients come to you thinking they need to track calories forever. They've been told it's the only way, and they're resigned to a lifetime of logging every meal. Maybe you've reinforced that belief...

Understanding the science of habits will allow you to consistently create lasting change in your clients. Every expert-level coach masters this skill, even if they don’t expressly state it. It is a foundational meta skill, that is required to coach effectively. You...