As a health and fitness coach, you’ve probably noticed something interesting about your clients. Some seem to hit their stride quickly, while others struggle despite having the same knowledge, resources, and support. Often, the difference isn’t physical; it’s mental....

Setting process goals rather than outcome goals with your clients will lead you to get better results with your clients. If you’re a newer coach in the health and fitness space, you’ve probably heard clients say things like, “I want to lose 20 pounds” or “I want to...

Coaching career development can be tricky. When you decide to become a health and fitness coach, you’re not just stepping into a job, you’re entering a profession that has the power to transform lives. This may seem trite or hyperbolic, but it is the reality. Coaching...

I’ve seen the fitness industry evolve dramatically over the years. Marketing strategies that worked a decade ago are now obsolete, and staying ahead of the curve requires constant adaptation. If you’re a newer coach or even a veteran looking to sharpen your skills,...

Habit formation vs habit disruption; which should you focus on? When you’re coaching clients to make lasting changes in their health, fitness, and overall lifestyle, one of the biggest challenges is addressing their habits. Habits, both good and bad, have a profound...

As a health and fitness coach, your primary role is to guide clients toward achieving their health and wellness goals. But your ultimate goal? Helping them reach a stage where they don’t need you anymore. There are a few key skills to teach your clients if you want...

I’ve been a coach for a longer time than I would like to admit, and I have seen the industry evolve a lot, new techniques have emerged, and a lot has changed. However, one principle has remained timeless, and one I wish I had learned earlier is the importance of...

Understanding why successful coaches celebrate habits rather than outcomes will change the way you coach your clients for the better. As a coach, it’s tempting to focus on outcomes. Your client loses 10 kilos, their deadlift max improves by 25 kilos, or they finally...

Understanding how to build confidence as a new coach is vital to achieving your true potential. If you’ve recently become a coach, either a personal trainer or nutrition coach, congratulations! You’re embarking on a career where you can make a profound impact on...

Coaching clients with an all-or-nothing mindset can be incredibly difficult, but there are ways to help these clients. If you’ve been coaching for any length of time, you’ve likely encountered clients trapped in the "all-or-nothing" mindset. It’s a pattern of thinking...

As a health and fitness coach, whether you're working in-person or online, a crucial aspects of your work is understanding the client journey. Coaching isn't just about what happens during your sessions; it’s about the entire experience your client goes through,...