Coaches Corner
Become the best coach you can be.
Get better results with your clients.
While we have a lot of free content on all things health and fitness, I know that very often as a coach (whether you are a personal trainer or a nutrition coach), you have specific questions and issues that aren’t covered by the general health and fitness stuff. So the aim of this page is to create a place where coaches can come and get their specific questions answered. Unfortunately, there aren’t that many places where coaches can get access to the information they need, and this generally leads to very enthusiastic and intelligent people leaving the industry.
So our goal is to make this a place where you can learn, and become the best coach you can be.
If you want to dig deeper into this stuff, we do also offer a variety of courses too.
Coaching Knowledge Base
The goal of this section is to help you rapidly increase your experience as a coach, and to get access to the knowledge you need to succeed. The information you will find here is the same kind of information we teach on our courses and have honed in our own coaching practice.
Coaching Skill Development
- What Is My Coaching Footprint
- Why Your Clients Struggle to Stick to Diets and How You Can Help Them Succeed
- 10 Creative Ways to Motivate Clients Who Hate Exercise
- Build Lasting Healthy Habits In Your Clients With Habit Stacking
- 10 Ways To Build Stronger Client-Coach Relationships
- 7 Essential Nutrition Coaching Tips Every Coach Needs To Hear
- 10 Common Mistakes Coaches Make and How To Avoid Them
- Why Successful Coaches Focus On Habits Rather Than Outcomes
- Key Skills To Teach Your Clients
- How to Identify and Address Limiting Beliefs in Your Clients
- Calorie Counting Isn’t Always Your Best Approach
- Understanding Problem-Solving for Coaches
- Using The 80/20 Rule In Your Coaching
- Creating If-Then Plans For Your Clients
- Navigating Goal-Value Incongruency in Coaching
- How To Build Confidence As A New Coach
- How To Develop Your Knowledge as a Coach
- Overcoming Paralysis By Analysis In Coaching
- Using Cognitive Defusion in Your Coaching
- Using Cognitive Restructuring In Your Coaching
- Using Floor and Ceiling Goals With Your Client
- Using The Fogg Behaviour Model To Get Better Results With Your Clients
- The Psychology of Motivation: How to Help Clients Stay Consistent
- How Identity Shapes Behaviour
- Good Coaches Focus On The Process Rather Than The Outcome
- A Step-by-Step Framework for Coaching Identity Transformation
- Using Socratic Questioning In Your Coaching
- 6 Ways To Get Clients Back On Track After They Lose Motivation
- The Role of Agency and Autonomy in Client Success
- Coaching Clients With An All-or-Nothing Mindset
- Habit Formation vs Habit Disruption
- Setting Process Goals Rather Than Outcome Goals With Clients
- Why Meal Plans Don’t Help Your Clients
- How To Handle A Client Who Wants A Meal Plan
- Understanding Habit Formation
- Helping Clients Break From Hyperfocus On The Scales
- Procrustes’ Bed And Your Coaching Approach
- Helping Clients Deal with the Shame Spiral
- Helping Your Clients Deal with Quixotic Ideals
- Beyond Empathy: Using Theory of Mind In Your Coaching
- Using the Zone of Proximal Development (ZPD) to Enhance Your Coaching
- Using Scaffolding with Clients: The Zone of Proximal Development
- How To Deal With Clients With Rigid Thinking Around Food
- Why Measurement Is So Important In Coaching
- Mastering N=1 Experiments In Your Coaching
- Guiding A Client to Intuitive Eating
Business and Career Development
Coaching Resources & Tools
Here you will find a variety of resources and tools that can help you with your coaching practice. We have many resources and tools planned out, so please do check back frequently to stay up to date with what we are building.
Exercise Calculators/Tools
Health Habits Calculators/Tools
Case Studies
Coaching is a challenging business. But one thing that can really accelerate your abilities is seeing examples of successful interventions. It quickly allows you to become a much better problems solver, and to help more people achieve their goals. So the goal of this section is to provide you with a variety of case studies that will show you what works and what doesn’t.
Nutrition Case Studies
- Nutrition for Hard Gainers
- Nutrition For Female Body Recomposition
- Helping Vegans Eat Enough Protein Case Study
- Insufficient Carb Intake For Performance Case Study
- Case Study: How to Stop Evening Snacking
- Case Study: How to Stop Weekend Overeating
- HYROX Performance Nutrition Set Up Case Study
- Breaking the Dirty Bulk Cycle: A Case Study
- Trying To Stay Too Lean While Gaining Case Study
- Changing The Aggressive Fat Loss Mindset Case Study
Latest Posts On Coaching
Trying To Stay Too Lean While Gaining Case Study
One of the most common dilemmas I see in my coaching practice, especially among physique-focused clients, is this: they want to build muscle, but they’re also trying to stay as lean as possible while doing it. They are trying to stay too lean while gaining, but...
Helping Clients Break From Hyperfocus On The Scales
Helping a client to break from a hyperfocus on the scales can be quite difficult, and if you are a coach, you will likely have to do a lot of this. Let me paint a picture for you. A new client signs up, motivated, committed, maybe even a little desperate for change....
Breaking the Dirty Bulk Cycle: A Case Study
Over the years, I’ve worked with a lot of clients who have followed the classic “dirty bulk” approach (eating anything and everything to gain size as quickly as possible) and who generally aren't happy with the results. While this can lead to some muscle gain, it...
HYROX Performance Nutrition Set Up Case Study
Setting up an effective HYROX performance nutrition plan of action can be challenging. In my capacity as a coach, I’ve worked with a variety of athletes preparing for HYROX. With a mix of running and functional fitness challenges, nutrition plays a critical role in...
Case Study: How to Stop Weekend Overeating
Weekend overeating is one of the biggest struggles I see in clients who are otherwise committed to their nutrition goals. They work hard all week, sticking to their diet, tracking their calories, and avoiding excessive treats, only to completely overeat on Friday,...
Case Study: How to Stop Evening Snacking
Evening snacking is one of the most common challenges I see with clients. Understanding how to stop evening snacking is one of those seemingly small, but actually game changer skills you can develop as a coach. For many, the evening is the moment when their discipline...
How to Get More Referrals as a Coach
If you want to build a thriving coaching business, referrals are gold. There’s nothing quite like a happy client singing your praises and bringing new clients straight to you. Referrals are way more cost-effective than paid marketing, bring in higher-quality leads,...
Niching Down Will Grow Your Coaching Business Faster
If you’re a health and fitness coach, whether online or in person, you’ve probably heard the advice: “Pick a niche.” But if the idea of narrowing your focus makes you nervous, worried you’ll lose potential clients or limit your income, you’re not alone. A lot of...
Creating an Automated Selling System for Your Coaching Business
As a coach, you know how valuable your time is. You want to focus on delivering results for your clients, not chasing leads or manually following up with every potential client. This is where an automated selling system comes into play. By setting up a system that...
Using The 80/20 Rule In Your Coaching
If you’ve been coaching for a while, you’ve probably noticed a trend: some small changes lead to massive improvements, while other efforts seem to do almost nothing. This is the 80/20 rule in action, also known as the Pareto Principle. As a coach, understanding and...
Understanding Habit Formation
When it comes to coaching, whether in fitness, nutrition, or lifestyle, understanding habit formation is one of the most valuable skills you can develop. Your clients don’t just need information; they need transformation, and transformation happens through consistent...
Understanding Problem-Solving for Coaches
If you’re a health and fitness coach, whether in-person or online, you’re not just a dispenser of workouts and diet plans, you’re a problem solver. Every client who comes to you arrives with a puzzle: a body that won’t change the way they want it to, habits that seem...