Coaches Corner
Become the best coach you can be.
Get better results with your clients.
While we have a lot of free content on all things health and fitness, I know that very often as a coach (whether you are a personal trainer or a nutrition coach), you have specific questions and issues that aren’t covered by the general health and fitness stuff. So the aim of this page is to create a place where coaches can come and get their specific questions answered. Unfortunately, there aren’t that many places where coaches can get access to the information they need, and this generally leads to very enthusiastic and intelligent people leaving the industry.
So our goal is to make this a place where you can learn, and become the best coach you can be.
If you want to dig deeper into this stuff, we do also offer a variety of courses too.
Coaching Knowledge Base
The goal of this section is to help you rapidly increase your experience as a coach, and to get access to the knowledge you need to succeed. The information you will find here is the same kind of information we teach on our courses and have honed in our own coaching practice.
Coaching Skill Development
- What Is My Coaching Footprint
- Why Your Clients Struggle to Stick to Diets and How You Can Help Them Succeed
- 10 Creative Ways to Motivate Clients Who Hate Exercise
- Build Lasting Healthy Habits In Your Clients With Habit Stacking
- 10 Ways To Build Stronger Client-Coach Relationships
- 7 Essential Nutrition Coaching Tips Every Coach Needs To Hear
- 10 Common Mistakes Coaches Make and How To Avoid Them
- Why Successful Coaches Focus On Habits Rather Than Outcomes
- Key Skills To Teach Your Clients
- How to Identify and Address Limiting Beliefs in Your Clients
- Calorie Counting Isn’t Always Your Best Approach
- Understanding Problem-Solving for Coaches
- Using The 80/20 Rule In Your Coaching
- Creating If-Then Plans For Your Clients
- Navigating Goal-Value Incongruency in Coaching
- How To Build Confidence As A New Coach
- How To Develop Your Knowledge as a Coach
- Overcoming Paralysis By Analysis In Coaching
- Using Cognitive Defusion in Your Coaching
- Using Cognitive Restructuring In Your Coaching
- Using Floor and Ceiling Goals With Your Client
- Using The Fogg Behaviour Model To Get Better Results With Your Clients
- The Psychology of Motivation: How to Help Clients Stay Consistent
- Consistency is the Prerequisite to All Results: A Coach’s Guide to Building Sustainable Habits
- Identifying and Addressing Cognitive Distortions in Your Clients
- Identifying and Addressing Logical Fallacies in Your Clients
- How Identity Shapes Behaviour
- Good Coaches Focus On The Process Rather Than The Outcome
- A Step-by-Step Framework for Coaching Identity Transformation
- Using Socratic Questioning In Your Coaching
- 6 Ways To Get Clients Back On Track After They Lose Motivation
- The Role of Agency and Autonomy in Client Success
- Coaching Clients With An All-or-Nothing Mindset
- Habit Formation vs Habit Disruption
- Setting Process Goals Rather Than Outcome Goals With Clients
- Why Meal Plans Don’t Help Your Clients
- How To Handle A Client Who Wants A Meal Plan
- Understanding Habit Formation
- Helping Clients Break From Hyperfocus On The Scales
- Procrustes’ Bed And Your Coaching Approach
- Helping Clients Deal with the Shame Spiral
- Helping Your Clients Deal with Quixotic Ideals
- Beyond Empathy: Using Theory of Mind In Your Coaching
- Using the Zone of Proximal Development (ZPD) to Enhance Your Coaching
- Using Scaffolding with Clients: The Zone of Proximal Development
- How To Deal With Clients With Rigid Thinking Around Food
- Why Measurement Is So Important In Coaching
- Mastering N=1 Experiments In Your Coaching
- Guiding A Client to Intuitive Eating
- Process-Focused Coaching
- Systems-Based Coaching: Building Long-Term Results Without Relying on Motivation
- Understanding The Basics of Behaviour Change and Habit Formation
- How to Use the ABC Model in Coaching
Business and Career Development
Coaching Resources & Tools
Here you will find a variety of resources and tools that can help you with your coaching practice. We have many resources and tools planned out, so please do check back frequently to stay up to date with what we are building.
Exercise Calculators/Tools
Health Habits Calculators/Tools
Case Studies
Coaching is a challenging business. But one thing that can really accelerate your abilities is seeing examples of successful interventions. It quickly allows you to become a much better problems solver, and to help more people achieve their goals. So the goal of this section is to provide you with a variety of case studies that will show you what works and what doesn’t.
Nutrition Case Studies
- Nutrition for Hard Gainers
- Nutrition For Female Body Recomposition
- Helping Vegans Eat Enough Protein Case Study
- Insufficient Carb Intake For Performance Case Study
- Case Study: How to Stop Evening Snacking
- Case Study: How to Stop Weekend Overeating
- HYROX Performance Nutrition Set Up Case Study
- Breaking the Dirty Bulk Cycle: A Case Study
- Trying To Stay Too Lean While Gaining Case Study
- Changing The Aggressive Fat Loss Mindset Case Study
Latest Posts On Coaching
Insufficient Carb Intake for Performance: Case Study
When working with clients who are trying to lose fat while maintaining or even improving performance in the gym, a common issue I encounter is they are eating insufficient carbohydrate intake for performance. Many people, influenced by diet trends and misinformation,...
Shift Work and Consistent Exercise: A Case Study
As a coach, I’ve worked with countless individuals struggling to balance shift work and consistent exercise. From nurses and doctors to factory workers and security personnel, I’ve seen firsthand how non-traditional schedules can wreak havoc on energy levels,...
How to Identify and Address Limiting Beliefs in Your Clients
As a health and fitness coach, you’ve probably noticed something interesting about your clients. Some seem to hit their stride quickly, while others struggle despite having the same knowledge, resources, and support. Often, the difference isn’t physical; it’s mental....
Setting Process Goals Rather Than Outcome Goals With Clients
Setting process goals rather than outcome goals with your clients will lead you to get better results with your clients. If you’re a newer coach in the health and fitness space, you’ve probably heard clients say things like, “I want to lose 20 pounds” or “I want to...
Coaching Career Development Timeline
Coaching career development can be tricky. When you decide to become a health and fitness coach, you’re not just stepping into a job, you’re entering a profession that has the power to transform lives. This may seem trite or hyperbolic, but it is the reality. Coaching...
Helping Vegans Eat Enough Protein Case Study
A frequent challenge many nutrition coaches face is helping vegans eat enough protein. While plant-based diets are packed with health benefits, they often require a more deliberate approach to achieve the right balance of macronutrients, especially protein. This case...
How to Market Your Personal Training Services Effectively in 2025
I’ve seen the fitness industry evolve dramatically over the years. Marketing strategies that worked a decade ago are now obsolete, and staying ahead of the curve requires constant adaptation. If you’re a newer coach or even a veteran looking to sharpen your skills,...
Habit Formation vs. Habit Disruption
Habit formation vs habit disruption; which should you focus on? When you’re coaching clients to make lasting changes in their health, fitness, and overall lifestyle, one of the biggest challenges is addressing their habits. Habits, both good and bad, have a profound...
Key Skills To Teach Your Clients
As a health and fitness coach, your primary role is to guide clients toward achieving their health and wellness goals. But your ultimate goal? Helping them reach a stage where they don’t need you anymore. There are a few key skills to teach your clients if you want...
Good Coaches Focus On The Process Rather Than The Outcome
I’ve been a coach for a longer time than I would like to admit, and I have seen the industry evolve a lot, new techniques have emerged, and a lot has changed. However, one principle has remained timeless, and one I wish I had learned earlier is the importance of...
Why Successful Coaches Celebrate Habits Rather Than Outcomes
Understanding why successful coaches celebrate habits rather than outcomes will change the way you coach your clients for the better. As a coach, it’s tempting to focus on outcomes. Your client loses 10 kilos, their deadlift max improves by 25 kilos, or they finally...
How to Build Confidence as a New Coach
Understanding how to build confidence as a new coach is vital to achieving your true potential. If you’ve recently become a coach, either a personal trainer or nutrition coach, congratulations! You’re embarking on a career where you can make a profound impact on...