Understanding the psychology of motivation is incredibly important for coaching. What if I told you that the most motivated client in your roster is the one most likely to quit? You would probably think I was crazy. Most of us in the health and fitness industry spend...

The Fogg Behaviour Model taught me that I was teaching behaviour change completely backwards. If you're relying on motivation to carry your clients through, you're likely making the same mistake I was making. We've been trained to think that if we can just inspire...

Using scaffolding with your clients will lead to much better results. It is one of those things that once you learn about it, and have it formalised in your mind, it really does change the way you coach. Let me tell you about a pattern I see constantly with new...

Guiding a client to intuitive eating is very tricky. Most of your clients come to you thinking they need to track calories forever. They've been told it's the only way, and they're resigned to a lifetime of logging every meal. Maybe you've reinforced that belief...

Understanding the science of habits will allow you to consistently create lasting change in your clients. Every expert-level coach masters this skill, even if they don’t expressly state it. It is a foundational meta skill, that is required to coach effectively. You...

Most coaches get goal-setting all wrong with their clients, especially when it comes to implementation. Floor and ceiling goals can really help with this. You see, there's a paradox we have to contend with as coaches, and it is that the pursuit of perfection often...

Mastering N=1 experiments in your coaching will truly transform the way you think about coaching, and your ability to get results with your clients. You see, when I first started coaching, I thought the key to getting great results was throwing the kitchen sink at...

Measurement is so important in coaching. You see, most of the “problems” we run into in health and fitness aren’t really training problems, or nutrition problems, or even motivation problems. They’re measurement problems. Early in my coaching career, I used to rely on...

Are you using cognitive restructuring in your coaching practice? A lot of coaches aren’t even aware of these kinds of practices, and are at a serious disadvantage as a result. I made this mistake myself, and early in my coaching career, I honestly believed that if I...

Every coach has met the client with rigid thinking around food, and who seems to thrive on rules. They come in with a list of foods they’ll eat and a longer list of foods they won’t. They weigh, track, and measure everything with military precision. On paper, they can...