Most coaches get goal-setting all wrong with their clients, especially when it comes to implementation. Floor and ceiling goals can really help with this. You see, there's a paradox we have to contend with as coaches, and it is that the pursuit of perfection often...

Mastering N=1 experiments in your coaching will truly transform the way you think about coaching, and your ability to get results with your clients. You see, when I first started coaching, I thought the key to getting great results was throwing the kitchen sink at...

Measurement is so important in coaching. You see, most of the “problems” we run into in health and fitness aren’t really training problems, or nutrition problems, or even motivation problems. They’re measurement problems. Early in my coaching career, I used to rely on...

Are you using cognitive restructuring in your coaching practice? A lot of coaches aren’t even aware of these kinds of practices, and are at a serious disadvantage as a result. I made this mistake myself, and early in my coaching career, I honestly believed that if I...

Every coach has met the client with rigid thinking around food, and who seems to thrive on rules. They come in with a list of foods they’ll eat and a longer list of foods they won’t. They weigh, track, and measure everything with military precision. On paper, they can...

Do you use cognitive defusion in your coaching? Most coaches could dramatically improve the results they get by utilising cognitive defusion in their coaching. If you coach long enough, you’ll notice the real challenge isn’t usually knowledge. Most clients know...

The Zone of Proximal Development (ZPD) is a super-powerful concept that you can apply to your coaching. You likely already use it to some extent, but fully fleshing it out will really help you to become a world class coach. I once worked with a client who had been...

Theory of mind might sound like an academic idea, but if you’ve been coaching for more than a few months, you already know that success with clients is never just about designing the perfect training split or dialling in macros. Don’t get me wrong, those things do...

Now, you may be thinking, what the hell are quixotic ideals? But if you’ve been coaching for a while, you’ve almost certainly experienced them. You have probably seen the client who arrives armed with the “perfect” plan. They’ve got a six-day training split they found...

You have almost certainly experienced the shame spiral with your clients before. Every coach has experienced some version of the following events. Your client skips a workout, eats something “off-plan,” or disappears for a week. When they finally resurface, they’re...

Do you know how to develop your knowledge as a coach? When I first started coaching, I thought the job was about sets, reps, and meal plans. If I could write a solid program and hand someone a decent nutrition plan, I assumed results would follow. And, you know what,...