I can almost guarantee that if you are a coach for any length of time, you will have gone through something like this. Your client texts you on Monday evening. She missed her morning workout. Her alarm didn't go off, morning got away from her, it happens. By...

Would you feel confident in your understanding of the basics of behaviour change and habit formation? I ask this because something that took me way too long to figure out is that the difference between a mediocre coach and a world-class one has almost nothing to do...

Unfortunately, like a lot of coaches, you may be coaching using a motivation based coaching model, rather than a systems-based coaching model. The issue with this is that motivation is a terrible foundation for coaching. I know, I know. That sounds almost blasphemous...

Identifying and addressing logical fallacies in your clients is just as important as identifying and addressing cognitive distortions in your clients. Both are hard work, but they will make you an effective coach. I'll never forget the message I got from a client...

For years, I thought my job was to write better programs, dial in macros more precisely, and find the perfect exercise progression for each client. I believed that if I could just make the plan good enough, detailed enough, foolproof enough, then my clients would...

Process-focused coaching is a much better approach to take with your coaching methodologies than outcome-focused coaching. You see, most of your clients will hire you for results you cannot guarantee. They'll come to you wanting to lose 30 pounds, build muscle, or...

In my first year of coaching, I realised that consistency is the prerequisite to all results. I realised this when I watched the same pattern repeat itself over and over. I would provide clients with immaculate plans: perfectly calculated macros, expertly designed...

Understanding the psychology of motivation is incredibly important for coaching. What if I told you that the most motivated client in your roster is the one most likely to quit? You would probably think I was crazy. Most of us in the health and fitness industry spend...

The Fogg Behaviour Model taught me that I was teaching behaviour change completely backwards. If you're relying on motivation to carry your clients through, you're likely making the same mistake I was making. We've been trained to think that if we can just inspire...

Using scaffolding with your clients will lead to much better results. It is one of those things that once you learn about it, and have it formalised in your mind, it really does change the way you coach. Let me tell you about a pattern I see constantly with new...

Guiding a client to intuitive eating is very tricky. Most of your clients come to you thinking they need to track calories forever. They've been told it's the only way, and they're resigned to a lifetime of logging every meal. Maybe you've reinforced that belief...