The Zone of Proximal Development (ZPD) is a super-powerful concept that you can apply to your coaching. You likely already use it to some extent, but fully fleshing it out will really help you to become a world class coach. I once worked with a client who had been...

Theory of mind might sound like an academic idea, but if you’ve been coaching for more than a few months, you already know that success with clients is never just about designing the perfect training split or dialling in macros. Don’t get me wrong, those things do...

Now, you may be thinking, what the hell are quixotic ideals? But if you’ve been coaching for a while, you’ve almost certainly experienced them. You have probably seen the client who arrives armed with the “perfect” plan. They’ve got a six-day training split they found...

You have almost certainly experienced the shame spiral with your clients before. Every coach has experienced some version of the following events. Your client skips a workout, eats something “off-plan,” or disappears for a week. When they finally resurface, they’re...

Do you know how to develop your knowledge as a coach? When I first started coaching, I thought the job was about sets, reps, and meal plans. If I could write a solid program and hand someone a decent nutrition plan, I assumed results would follow. And, you know what,...

When coaching clients, you are almost always going to have to deal with some degree of goal-value incongruency. I would go so far as to say that clients rarely lack ambition. In fact, most arrive with extreme goals. Getting absolutely shredded, training like an elite...

Have you ever heard the story of Procrustes’ Bed?  Procrustes was a rogue blacksmith and bandit who lived along a well-traveled road near Athens. He had a peculiar way of “hospitality.” Whenever travellers passed by, he would invite them to rest in his home and...